In addition to the promoted listings, Etsy also provides an offsite ads program.
It can be an e-book with expanded content, DIY instructions, exclusive video tutorials, an Etsy promotion, or coupon codes. Offer customers the option of trading an email address for free products or services. Build relationships with your subscribers through social media and Facebook groups. Add call-to-action buttons in your Facebook shops. If you own a blog or website outside your Etsy shop, widgets for signing up can be added. Subscribers can opt-in for your newsletter through social media channels, on a dedicated website, or even in-person through traditional paper lists if you have the opportunity to present your Etsy shop products at fairs or other live locations. That goes without saying – it’s against Etsy policies, illegal in several countries, not to mention it’s unpleasant and unwanted behavior more likely to alienate valuable customers and defame a brand. Still, you can address this issue with cross-promotion via Instagram.įinally, keep informed of terms and conditions from the Meta business suite to avoid account and ad restrictions.įirstly, never add an email address to your list without asking for the owner’s consent. The weakest spot of Facebook is connecting to a younger audience, as it’s mainly used by Boomers. Customize and target specific audiences defined by demographics, location, or interests. You can create new product ads or boost existing posts from your business page. In the last case, customers can buy directly from the Facebook shop.įacebook groups are also amazing for engaging with different audiences.Īlso, consider paid advertising with Facebook. įacebook offers a broader range of advertising possibilities for Etsy businesses – you can share Etsy products and listings, display pictures and videos, and integrate an Etsy shop into a Facebook page. Regarding relationship building and demographics, Instagram is good for reaching younger audiences and influencers. Instagram is best for cross-promotions with Facebook and visual content.
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